Best Digital Campaign of the Year
Winner: RPA - Good Reasons
- Tylynne McCauley, Copywriter
- Hobart Birmingham, Senior Art Director
- Jason Sperling, EVP, Group Creative Director
- Perrin Anderson, Senior Copywriter
- Brian Farkas, Art Director
- Josh Hill, Jr., Copywriter
- Cheston Kwan, Art Director
Finalists:
- RPA - Million Mile Joe
- Saatchi & Saatchi LA - Sponsafier 3
- Fabrica, in cooperation with 72andSunny NL - UNHATE, United Colors of Benetton
Best Use of Video Media
Winner: RPA - Million Mile Joe
- Mark Tripp, Producer/Director
- Jason Sperling, EVP, Group Creative Director
- Tylynne McCauley, Copywriter
- Brian Farkas, Art Director
- J. Barbush, Associate Creative Director
Finalists:
- RPA - Million Mile Joe: Parade
- Saatchi & Saatchi LA - Prius Inspired Bike
- Saatchi & Saatchi LA - Nog Pong 2
- 72andSunny - Call of Duty: Modern Warfare 3
Best Use of Mobile Media
Winner: RAPP - Toyota Camry: It's Ready. Are you?
- Kimberly Gardiner, Toyota Motor Company
- Courtney De La Pena, VP, Director of Experience Planning
- Lucy Bowes, Account Manager
- Mark Snow, Copywriter
- Vivian Mangaoang, Production Manager
- Florence Ng, Art Director
- Nick Platt, Creative Director
- David Kalman, Director of Creative Technologies
Finalists:
- Intiative - Hyundai Veloster
- 72andSunny - K-Swiss
Best Use of Social Media
Winner: RPA - Fans Of You Too
- Tylynne McCauley, Copywriter
- J. Barbush, Associate Creative Director
- Jason Sperling, EVP, Group Creative Director
- Sarah May Bates, Senior Copywriter
- Brian Farkas, Art Director
Finalists:
- Saatchi & Saatchi LA - Toyota: Shareathon 2
- Fabrica, in cooperation with 72andSunny NL - UNHATE, United Colors of Benetton
Best Use of Display Advertising
Winner: CraveOnline - DVD Release of Transformers 3: Dark of the Moon
- John Olmeda, Director of Creative Technologies
- Manuel Donarye, Creative Director
- Leny Evangelista, Art Director
- Betty Tran, Creative Director
Finalists:
- AvatarLabs - Pirates of the Caribbean 4
- Saatchi & Saatchi LA - Prius Family HPTO
Best Use of Search/Targeting
Winner: Resolution Media - Activision: Call of Duty
- 72andSunny, Video Lead
- Heather Chancey, Account Manager
- Taylor Hastings, Account Manager
- Activision: Call of Duty: Modern Warfare 3, Client
Finalists:
- Deutsch LA - HTC
- Grupos Gallegos - Alzeimer's Association
Agency of the Year: Digital Media
Winner: UM
Finalists:
- The Aura Group
- Deutsch LA
- Fraser Communications
- RPA
- Saatchi & Saatchi LA
Media Partner of the Year
Winner: Evolve Media Corporation
Finalists:
- Adap.tv
- Break Media
- Fandango
- Hulu
- PK4 Media
- POWER 106.com
- Stardoll Media
Agency of the Year: Digital Creative
Winner: AvatarLabs
Finalists:
- @radical.media
- Saatchi & Saatchi LA
Person of the Year: Sales
Winner: Mari Toplitzky, Sr. Account Executive, CraveOnline
Finalists:
- Elain Chang, Director of West Coast Sales, Youthology Digital Media
- Garo Khachatoorian, Regional Sales Manager, Metacafe
- Joon Lee, Senior Account Executive, Value Click Media
- Myra Marayag, VP of Sales, Break Media
- Morgan McGraw, Sales Manager, Pandora
- Allison Mellon, Dir. of Entertainment Sales & Strategy, Comcast Digital Entertainment
- Deborah Williams, Account Executive, ESPN Digital
Person of the Year: Agency
Winner: Deborah Lammon, VP, Digital Media Director
Finalists:
- Ming Chan, CEO/CTO, The1stMovement
- Lori Dicker, SVP Media and Innovation, Moxie Interactive
- Jason Lee, Associate Media Director, OMD
- Sejal Patel, Associate Media Director, Initiative
- Suhaila Suhimi, EVP, Managing Director, Digital, Initiative
Person of the Year: Client
Winner: Jenny Howell, Manager, Honda Regional Marketing
Finalists:
- Caty Burgess, Vice President, Media Strategies, The CW Television Network
- Lindsay Dye, Digital Media Manager, Universal Pictures
- Evan Greene, Chief Marketing Officer, The Recording Academy
- Jack Pan, Executive Vice President, Marketing, Summit Entertainment
