We’ll look at “C”ontent created from digital and social media, such as shows that produce content from online consumer response; and explore how individuals impact marketing. How can marketers stay on top of real-time news and understand when/how to utilize it for their brands?
Introductory presentations will showcase how content on any medium can start with an individual on line. Futurist Rishad Tobaccowala, Chief Strategy and Innovation Officer from VivaKi, will speak on the power of individuals, the importance of each of us being a brand, and reinventing oneself in the digital age.
Adam Ostrow, SVP of Content and Executive Editor, Mashable
Moderator: Deborah Lammon, VP, Digital Media Director, UM