thinkLA Luxury Breakfast 2011
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The Affluent Influencer: They're rich, influential and on-line. Don't worry about their credit limit. Worry about how you can reach them: Affluent consumers currently comprise 21% of U.S. Households, have 70 % of all consumer wealth, and spend 3.2 times more than other Americans on purchases. Hear from top thought leaders as Martini Media unveils their new research study, "Share of Heart," which centers around affluent influencers online and their behavior in the long tail of online content. Speakers: Presenting findings from the “Share of Heart” research study that sheds light on a new class of influencers, with profound implications for marketers. Scott Stanner, Director of Strategic Planning, Team One Presenting The Ritz-Carlton's strategy to reach their audience, the Global Affluent Tribe. He'll look at the values that link global affluents no matter what country they come from. Deb Thomas, SVP, Group Business Director, Initiative U.S. Discussing Hyundai's entrance into the luxury market with Hyundai Genesis and Equus. |
