Connectivity in the Automobile Business: It's More Than Digital: Automobile companies today use advertising, websites, and social networks to connect with customers, but also connect through the driving experience to the sales experience. Motor City West 2011 will delve into the latest efforts of how some major automotive names make that special connection.
Steve Jett, National Digital Marketing Manager, Lexus Division - Toyota Motor Sales
Richard Kent, Senior Manager, Marketing, American Honda Motor Co.
Kevin E Mayer, Director, Advertising & Sales Promotion, Chevrolet Division
Mark Rechtin, West Coast Editor, Automotive News