Digital 101 is a high level overview of the digital media landscape. Hear from an industry insider about the latest media trends, consumer insights and advertising opportunities in digital, social, mobile and video. Learn about innovative ad formats, consumer behaviors, industry spending and the future of each platform.
• State of Media and Trends
• Online Media and Marketing Extensions
• Why Online
• Online Universe and Behaviors
• Important Terms and Terminology
• Media Property Types
The course concludes with recommendations for online resources, including references for trade material and where to locate additional information on digital terminology.
The course is designed for traditional advertisers and marketers new to digital. Or anyone that wants to refresh or is brand new to the digital media industry. Open to all attednees interested.
Holly Bowyer, Sr. Director B2B Marketing, Yahoo!
|6:30-7:30pm||Registration, Light Dinner, and Networking|
|8:30-9:00pm||Q&A and Networking|
All registrants must LOG IN to purchase tickets. Click here to log in.
Paid/Active Members will receive the member rate at check-out.
Registration closes on Monday 6/11/12 at 5:00 PM PDT.
(Event may sell out prior to registration deadline)
Parking: Parking Entrance: 2401 Colorado Ave.
Parking is free. Guest will need to enter the parking garage entrance at 2401 Colorado, take a ticket, and continue north in the garage toward 2400 Broadway. Please park in any non-reserved space. Security guard will stamp each guest parking ticket with a validation stamp. When exiting the garage, guest will give their stamped parking ticket to the attendant at the same gate that they entered.
To cancel an event registration and to receive a full refund you must contact our office three business days (by 5:00pm) prior to the event date. No refunds will be issued after this time period. Please contact Jamie Freiburghouse at jamie@thinkLA.org to cancel or for any registration questions. The last day to cancel and receive a full refund for this event is Friday, June 8, 2012 at 5:00 PM PDT. A $15 Return Check Fee will be assessed on any dishonored checks.
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