Wednesday, May 30 2012

6:30 PM
Education

Marketing to Millennials

Presented by thinkLA in cooperation with the USC Master's of Human Behavior program and SoCal AMA.


Event Description

Millennials are different. They communicate differently, distrust marketing, rely on their peers, and love brands that help them express themselves uniquely. Our presenters will provide cutting-edge research and case studies on successful Millennial marketing strategies and campaigns.


Who Should Attend

Anyone engaged in marketing to or studying this segment.


Scheduled Speakers

Jana Steadman, Director, Audience Research, MTV Networks. Download bio

Brett Whelan, VP, Director of National Broadcast, Initiative. Download bio

Kelly Schoeffel, Strategy Director, 72 and Sunny. Download bio

 

Moderator

Eric Johnson, CEO, Ignited.


Event Schedule

6:30 PM Registration Opens / Networking Reception
7:30 PM Program Begins
9:00 PM Q&A
9:20 PM Final Comments
9:30 PM Event Concludes

Registration

All registrants must LOG IN to purchase tickets. Click here to log in.

Paid/Active Members will receive the member rate at check-out.


Pricing

Registration closes on 5/25/12 at 5:00 PM PDT.
(Event may sell out prior to registration deadline)

Individual Member Non-Member At the Door
$40 $65 $75

USC students and SCAMA members: use your discount code to receive special pricing!

USC Alumni: A discount code may be available through your local USC Alumni Club.

Not a member?

join thinkLA today!


Parking Information

Parking Structure D can be accessed through Gate 4 located on Jefferson across from the Shrine Auditorium, between Figueroa and Hoover.


Cancellation & Return Check Policy

To cancel an event registration and to receive a full refund you must contact our office by Friday, May 25th at 5:00 pm PST. No refunds will be issued after this time period. Please contact Jamie Freiburghouse at jamie@thinkLA.org to cancel or for any registration questions.

A $15 Return Check Fee will be assessed on any dishonored checks.


Tell your friends you are going! Tweet along: #tlaMillennials

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