thinkLA

Event Description

Digiday Agency: Retooling for the Future. Traditional media has been disrupted. Advertisers are faced with more options than ever to reach consumers. At the same time, the agency model has been turned on its head. Tried-and-true practices and business models are under fire. Agencies must help their clients rethink how they reach consumers while at the same time rethinking how they make money. In a world of pressure to deliver ROI under the spotlight, agencies are moving to evolve. How do agencies drive their own innovation to ensure success for themselves and their clients in today's data-driven digital media landscape? At Digiday Agency, we focus on the challenges and the opportunities in building great modern agencies.

More information: http://digidayagency.com/overview/

Organizer

Digiday is a media company and community for professionals who work in the digital media, marketing and advertising industry. Our mission is to connect the industry with insightful analysis and perspective, as well as each other. We provide key insights and information through our online publications and conferences that cover the changes, trends — and why they matter. The focus is on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The entire team at Digiday is driven to produce the highest quality publications, conferences, and resources for our industry. For more information, please visit www.digiday.com.

Registration

Registration is handled through Digiday.

You will be directed away from thinkLA to the Digiday website to complete your registration.

Discount for thinkLA members and friends!

Enter code THINKLA to save $100!

Digiday will also donate an additional $50 to their nonprofits when you use our code. Save money and feel good about it!

Pricing

Event Description

Attendees will have a chance to interact directly with the Ad team that created one of the popular spots shown during Super Bowl 46. The event will kick off with a special introduction on the history of Super Bowl ads. The Ad team will walk through their Super Bowl commercial from concept to game day. Learn what it takes to develop one of the year’s most popular ads.

This event will also raise funds to benefit the MAT Program.

Organizer

The MAT (Multicultural Advertising Training) Program's goal is to increase diversity at the highest levels of the advertising and marketing industry by developing internships for multicultural students.

Who Should Attend

College students, university faculty, recent graduates and entry-level employees.

Event Program

Introduction and Super Bowl History Presentation

"Creating the Buzz"
A review of the 2012 Winning USA Today Super Bowl Commercial - Doritos Campaign. How PR and Social Media play a role in creating the buzz before the super bowl?
Alisa Feinstein, VP, Group Manager, Ketchum

“Matthew’s Day Off” 
Presentation of the RPA/Honda - CRV ad.
Scott Jensen, VP, Strategic Planning Director, RPA 
Sheila Soldivillo, Account Supervisor, Honda National, RPA 
Noah Roper, Sr. Account Executive, Honda National, RPA 
Ariel Shukert, Art Director, RPA 
David Sullivan, Copywriter, RPA 

Q&A and Networking

Registration

Registration is handled through MAT Program. MAT Program is a 501(c)(3) charitable organization and your registration is tax deductible to the fullest extent of the law.

You will be directed away from thinkLA to the MAT Program website to complete your registration.

Pricing