Don't miss our Pre-Conference Social: Tues, Oct 23rd | 6:30 - 8:30 pm
- sponsored by Attack!
Join 200 of the best agencies in the business - as thinkLA and Mirren join forces for a premier west coast conference. Featuring more than 20 speakers, the conference will focus on agency business model innovation, compensation models, and how agencies can best capitalize on returning growth opportunities.
This event is designed exclusively for ad agency principals, senior level management, and their new business pitch teams. As usual, thinkLA and Mirren members receive special registration discounts.
Master of Ceremonies Opening Remarks
KEYNOTE: Laurie Coots, Worldwide CMO, TBWA\Chiat\Day
|10:00am||The Innovators: New Models, New Services, New Business
Frog Design // co:collective // Butler Shine Stern // WDCW Wong Doody
Moderator: Rupal Parekh, AdAge
|10:00am||What Works Now: Emerging Business Models for Agencies
Tim Williams, Ignition Consulting
A look at how progressive firms around the world are building new frameworks that redefine what it means to be an agency in 2012 and beyond.
Winning More Business by Building Online Content Platforms
|11:15am||Agency Speed Dating: Form Strategic Alliances, Create More New Business Opp's, Practice Your Elevator Pitch
Up to 40 agencies can network with complimentary agencies to partner on pitches, send new business back & forth - all while practicing your elevator pitch. Sign up when you arrive (limited seating).
Moderator: Neilan Tyree, Exterior Design
|1:15pm||Search Consultant Interview: Key Shifts Ahead - the Next 12 Months
Russell Wohlwerth, External View
Lisa Colantuono, AAR Partners
Debra Wurzel, External View
Moderator: Jerry McGee, 4A's
|1:15pm||Restoring Fair Compensation in the Procurement Era
J. Francisco Escobar, JFE International Consultants
A look into compensation strategy, including value-based compensation and other trend-setting models.
Client Marketing Chief Panel: What We See Agencies Missing
|2:30pm||Anatomy of a Startup: From 0 to 60 in 2 years
Ryan Fey, Omelet
|3:30pm||Networking Coffee Break|
|4:15pm||How Agency CEOs & Management Teams Sabotage New Business
Brent Hodgins, Mirren Business Development
A frank take on the key mistakes agencies often reactively make in their new business efforts: resource allocation, managing new business directors, team discipline, team accountability, targeting, and more.
|4:15pm||The Innovators: New Models, New Services, New Business
72andSunny // BBH LA // Deutsch LA // David&Goliath
Moderator: Tim Leake, Hyper Island
|5:30pm||Closing Keynote: Christian Juhl, President, Razorfish
How the West Was Won: A Story of Technology & Innovation, and Why it Will Make or Break Your Agency
thinkLA & Mirren will be bringing over 20 prominent speakers together - all focused on driving agency growth.
Registration & Pricing
The full rate for this event is $995, and seating is limited. Register early and save!
|Before October 19||$895 (save $100)||$795 (save $200)|
|Through October 23||$995||$895 (save $100)|
We will be unable to accommodate walk-in registrations for this event.
Mirren is exclusively focused on new business training for marketing services agencies in Interactive, Advertising, Public Relations, Media Planning/Buying, Promotions, Design and Event Marketing. We also publish daily RFP leads and online training for members at www.mirren.org. Each spring, we produce MIRREN LIVE, the annual new business conference in New York (www.newbusinessconference.com).
The goal of thinkLA is to promote and support world class collaboration, innovation and creativity among the marketing, media, entertainment and advertising industries of Los Angeles. As the preeminent nonprofit marketing association, thinkLA serves its constituents through initiatives that leverage members' combined resources to accomplish objectives greater than each could reasonably expect to accomplish on their own.
Not a thinkLA member?
Cancellation & Returned Check Policy
To cancel an event registration and to receive a full refund you must contact our office by 5:00pm PT on Friday, October 22, 2012. No refunds will be issued after this time.
Please contact Linda@thinkLA.org to cancel your registration or for any questions.
A $15 returned check fee will be assessed on any dishonored checks.