<?xml version="1.0" encoding="iso-8859-1"?>
<?xml-stylesheet href="/tresources/styles/tendenci-rss.xsl" type="text/xsl" media="screen"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
<title>thinkLA - Press Releases</title>
<link>http://www.thinkla.org</link>
<description>thinkLA Release RSS feed. .</description>
<copyright>Copyright 2005, thinkLA</copyright>
<generator>Tendenci Membership Management Software by Schipul - The Web Marketing Company</generator>
<language>en-us</language>
<webMaster>noemail@thinkla.org</webMaster>
<pubDate>Fri, 10 Sep 2010 21:35:14 GMT</pubDate>
		<item>
			<category>Release</category>
			<link>http://www.thinkla.org/en/rel/62/</link>
			<title>Was it the CAR or SNAPeMobile? Adding Mobile Games and Promotions to Your Campaign Puts Marketers in the Driver's Seat</title>
			<description>Los Angeles CA (PRWEB) October 24, 2009 -- Los Angeles' Ad Agencies, Brands and Media Partners attended ThinkLA.org's hugely successful ADJAM and opted- in to experience a unique mobile game where they played to win some amazing sponsored prizes. We wanted to show agencies and brands our newest promotional gimmick, 'mobile hidden image technology', while giving them the consumer experience, said Heather Blair, National Sales Director of SNAPeMobile. Sponsoring ThinkLA.org's Ad Jam was the perfect solution. We knew if they were compelled to pull out their mobile device and play the 'hidden image' game, they would understand how to integrate this type of mobile game promotion into future campaigns.    The ThinkLA attendees were told to text the key word SNAP to the short code 75309, and were sent a link that contained a game piece. The game piece had a message hidden inside, but told the mobile device user how they could decode it&#8230;(very inspector gadget-like). Normally decoders are...
</description>
			<guid isPermaLink="false">http://www.thinkla.org/en/rel/62/</guid>
			<author>noemail@thinkla.org</author>
			<pubDate>Sat, 24 Oct 2009 15:00:00 GMT</pubDate>
</item>

</channel></rss>