Tuesday, Mar 23, 2010 6:30 PM to 9:00 PM PDT

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Event Description

Program Overview
The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.
We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.

To view the class schedule please click here.

Potential Students

This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.

Professors and college students seeking a greater understanding of advertising agencies will find this class beneficial and may attend at a discounted rate.

Registration
Register online now!

Download Offline Form to register 2+ members (from the same company) or a professor/college student.

Pricing
Registration closes on 3/18/09 at 5:00 PM PDT.
(Event may sell out prior to registration deadline)
Member: $500

2+ Members (from the same company): $400 each

Non-Member: $900

Professor/College Student: $250

Not a member? Join Now and save!

Program Curriculum

Account Planning

Planning is about enshrining the consumer and is at the heart of the creative and strategic process.

Creative

Creative is the vehicle to deliver a product's message. It's even more important to create breakthrough work in an increasingly cluttered environment.

Media

Media is no longer just numbers and profiles, but a creative discipline in itself. Every place and every thing is a potential media opportunity.

Multi-Cultural Marketing

Multi-cultural marketing helps a brand identify with specific consumer groups. Communications may be translated to foregin languages or modified to appeal to local cultures and customs.

Account Management

Account management is the liason between the agency and the client. It takes strong business acumen and strategic focus to be done well.

Integrated Marketing

Integrated marketing communications is no longer optional in today's busy, cluttered world. The key to getting through is a unified message across multiple, variable channels.

Direct Marketing

Direct marketing builds personal brand relationships. After waning in the 90's, it is making a comeback in brand communications strategy.

Interactive

Interactive is no longer the "hot" new medium. It is part of your everyday life experience and absolutely mandatory for long-term brand survival.

Cancellation & Return Check Policy
To cancel an event registration and to receive a full refund you must contact our office 3 business days (by 5:00 PM) prior to the event date. No refunds will be issued after this time period. Please contact Victoria at the thinkLA office at victoria@thinkla.org to cancel or for any registration questions. The last day to cancel and receive a full refund for this event is Thursday, March 18th, 2010 at 5:00 PM PDT. A $15 Return Check Fee will be assessed on any dishonored checks.

Attachments


Registration Contact	Event Planner
Victoria Hardin	Victoria Hardin
(310) 823-7320 X27	(310) 823-7320 X27
(310) 823-7325 FAX	(310) 823-7325 FAX

http://www.thinkla.org