Ad U
Sponsored by thinkLA
Thursday, Jul 9, 2009 7:00 PM to Thursday, Aug 6, 2009 9:00 PM PDT
Various Agencies
Details for "Ad U"
Registration
Registration for the Spring 2009 Ad U Session is now open. The registration form can be downloaded here. Please fax back completed form to 310-823-7325.
To view the class schedule please click here.
Program Overview
The perfect course for junior-level employees, Ad U gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.
We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
Registration for the Spring 2009 Ad U Session is now open. The registration form can be downloaded here. Please fax back completed form to 310-823-7325.
To view the class schedule please click here.
Program Overview
The perfect course for junior-level employees, Ad U gives a broad introduction to the various departments within an advertising agency. The program has also been expanded to include a class on the rapidly expanding interactive realm of the industry.
We provide this training in an environment that is based on practical knowledge and taught by professionals who hold senior management positions at various companies throughout the industry.
Potential Students
This course is appropriate for entry-level agency employees and also entry-level sales employees seeking a broader understanding of the agency and how its various departments work in collaboration.
Program Curriculum
Account Planning
Planning is about enshrining the consumer and is at the heart of the creative and strategic process.
Creative
Creative is the vehicle to deliver a product's message. It's even more important to create breakthrough work in an increasingly cluttered environment.
Media
Media is no longer just numbers and profiles, but a creative discipline in itself. Every place and every thing is a potential media opportunity.
Multi-Cultural Marketing
Multi-cultural marketing helps a brand identify with specific consumer groups. Communications may be translated to foregin languages or modified to appeal to local cultures and customs.
Account Management
Account management is the liason between the agency and the client. It takes strong business acumen and strategic focus to be done well.
Integrated Marketing
Integrated marketing communications is no longer optional in today's busy, cluttered world. The key to getting through is a unified message across multiple, variable channels.
Direct Marketing
Direct marketing builds personal brand relationships. After waning in the 90's, it is making a comeback in brand communications strategy.
Interactive
Interactive is no longer the "hot" new medium. It is part of your everyday life experience and absolutely mandatory for long-term brand survival.
Register by Tuesday Jun 23, 2009 5:00 PM PDT
Pricing
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Attachments
Registration Contact |
Event Planner |
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| Victoria Hardin | Taline Tabakian | ||
| (310) 823-7320 X27 | (310) 823-7320 X26 | ||
| (310) 823-7325 FAX | (310) 823-7325 FAX | ||
| www.thinkLA.org | |||
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