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The goal of thinkLA is to promote and support world class collaboration, innovation and creativity among the marketing, media, entertainment and advertising industries of Los Angeles.

As the preeminent nonprofit marketing association, thinkLA serves its constituents through initiatives that leverage members' combined resources to accomplish objectives greater than each could reasonably expect to accomplish on their own.

To that end, thinkLA seeks to enhance the business objectives of its members via:

• Elevating the image, identity and awareness of the Los Angeles communities among national marketers to attract more business, greater talent, and more spending to the market
• Establishing and advocating industry standards and ideals, including philanthropic support of related charitable endeavors
• Providing comprehensive educational and training support with an emphasis on diverse multi-cultural representation and improved knowledge of new, emerging media and marketing disciplines
• Building pride and alignment throughout the various communities, resulting in enhanced affiliation and fellowship among like colleagues
• Enabling members to network and build strong business and personal relationships